Integrated agency Wish has delivered a new website for Elizabeth Finn Homes, in support of the care home group’s new five-year strategy, vision and principles.
The project is a key component within a wider marketing strategy the agency is delivering for the client since winning a competitive pitch in 2022.
Elizabeth Finn Homes provides the highest standard of care in their homes across the UK, dedicated to building a community that fills later life with joy, where everyone is an individual. The group is unique in its position as a ‘profit for purpose’ organisation, supporting its charity partner Turn2us in their work tackling financial insecurity.
The new website showcases a seamless blend of cutting-edge design and user- friendly functionality, mirroring the high-quality care and lifestyle Elizabeth Finn Homes offers to residents.
The site aims to elevate the group’s online presence by leveraging its expertise and uniqueness, driving lead generation, and increasing visitors through fine -tuned SEO.
“We are delighted with the new website,” staid Elizabeth Finn Homes marketing director Anna Boyes. “Our aim was to reflect our key values, demonstrating that quality of life and quality of care go hand in hand, whilst creating a website that offers a slick, user-friendly experience, driving engagement and interest in our homes. Wish delivered on this brief and the fantastic results speak for themselves.”
Chris Kell, director at Wish, added: “Wish is proud to partner with Elizabeth Finn Homes as it takes this next step in its historical journey. It is refreshing to support a group whose focus is helping create a better community in the care sector. We have seen some great results following the launch of the new website, with form submissions up 22%, brochure downloads up 100% and an increase in users of over 28%.”
