AI voice companion tool Sentai has appointed marketing and communications agency Jam to deliver an integrated PR and influencer strategy as it accelerates its mission to support positive ageing.
Designed to help older adults live more independent, connected lives, Sentai provides daily check-ins, wellbeing support and medication reminders, while offering reassurance to loved ones through real-time updates via its app.
Jam has been tasked with positioning Sentai as a leader in preventative in-home care, translating complex technology into clear, human storytelling that resonates with both end users and decision-makers. Backed by research and expert insight, the strategic programme will combine proactive media relations, thought leadership and targeted influencer partnerships to build credibility, drive awareness and open up new audience growth opportunities.
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With strong national media relationships and deep experience delivering influencer campaigns that balance authenticity with impact, Jam will focus on elevating Sentai’s voice within conversations around ageing, independence and preventative care – an area estimated to have the potential to reduce social care costs by £11.1 billion, according to a 2023 Local Government Association report.
Lynda Lowe, chief marketing officer at Sentai, said: “Recommended by the Silver Marketing Association, Jam stood out for their strategic thinking and expertise across PR and influencer marketing. They quickly understood both the emotional and commercial potential of our product, and we’re excited to work together to build our profile as we scale.”
Jaime Gee, managing director at Jam, added: “Sentai sits at the intersection of technology, care and real human connection. Our role is to turn that into a clear, compelling narrative that earns attention and builds trust. Through a strategic blend of media relations, expert positioning and influencer partnerships, we’re focused on establishing Sentai as a leading voice in preventative care and positive ageing.”
Jam is a creative-led, marketing communications agency, delivering insight-led campaigns and communications strategies to clients in a variety of sectors, including financial services, travel & leisure and food & drink, including Raisin UK, Constance Hotels and Resorts and Dematic. The latest appointment strengthens the agency’s portfolio of integrated communications clients and reinforces its expertise in delivering strategic campaigns that build reputation and drive measurable growth.
