Travel Counsellors has partnered with TV entrepreneur and Crafter’s Companion founder Sara Davies MBE to launch a social media campaign centred around her forthcoming trip to Japan.
The campaign will feature blogs, reels, stories, Q&As and content of Sara over a three-week period later this month, pre, during and post-trip. It will be featured across Travel Counsellors’ LinkedIn,
Instagram, and Facebook channels, as well as on Sara’s own social media channels and Travel Counsellor Cathy Chapman’s – the Travel Counsellor who organised the trip.
All content will share details of Sara’s experience of using a Travel Counsellor across the entire customer experience and planning process, as well as bringing to life the 10-night family holiday in Japan, which will take in the best the country has to offer.
The partnership is the latest influencer-led social media campaign for the company, which rebranded earlier this year. The campaign will highlight the value of booking with a Travel Counsellor, with the aim of driving awareness amongst new audiences as the brand aims to support its community in attracting new customers.
The campaign will drive positive engagement towards the Travel Counsellor community and support individual Travel Counsellors with their businesses by creating exclusive brand assets from the partnership for their use. This builds on an already a successful formula – the brand has been supporting and encouraging their community to work with influential customers to capture, create and showcase the stories from their trips.
Davies said: “I’m thrilled to be part of this exciting new campaign with Travel Counsellors, especially as it’s a company I’ve used personally for a long time. As well as inspiring those looking to travel, it will shine a light on Travel Counsellors’ unique offering, customer service and the benefits of booking through the company. I look forward to seeing what people think of our collaboration!’’
Travel Counsellor Chapman said: “Having worked with Sara to plan her holidays for the past seven years, I was delighted to be able to work with her again on her dream family holiday in Japan – and this time showcase it to the public. The campaign will give an insight into the exceptional level of support Travel Counsellors offer to curate and book customers’ holidays and highlight the deep collaboration that exists to drive success and growth.”
Dave Callan, customer director at Travel Counsellors, added: “This is a great move for the Travel Counsellors brand as we continue to look for authentic ways to tell the stories of how our amazing travel advisors really do care more than anyone else for their customers”