Following its recent acquisition by 5 Villages Group, Manchester digital marketing agency Candidsky has announced two major internal promotions to strengthen its senior leadership team.
Courtney Scrivens, formerly head of PPC, has been promoted to director of paid media, and Sara Kavanagh, formerly head of SEO, has been promoted to director of SEO.
The promotions come alongside the appointment of David Vernon as Candidsky’s new CEO, marking a new chapter for the agency as it looks to cement its position as the go-to search marketing partner in the North.
David Vernon, CEO of Candidsky, said: “Sara and Courtney have been instrumental in shaping Candidsky’s growth and delivering outstanding results for our clients. They’ve built and led some of the most talented and high-performing teams I’ve worked with in my career. These promotions are a recognition of their achievements, but also a signal of my full backing as they lead ambitious new initiatives to keep us – and our clients – ahead in this new era of AI-driven search. The brands we work with are thriving because of the work they and their teams deliver, and I couldn’t be prouder. This is a well-deserved step forward, and I’m excited to see what they achieve next.”
Newly anointed director of SEO Kavanagh said: “This is an exciting time for Candidsky and our clients, and to be entrusted by David with this opportunity to lead, support, and grow the SEO team is fantastic. I’m very thankful to be working alongside David and Courtney to shape our industry and show that SEO and Paid Media can dominate even in the dawn of AI if you’ve got the right experts behind your strategy and if your channels are collaborating to double down on your success.”
New director of paid media Scrivens added: “I am incredibly grateful to David for the ongoing opportunity to lead Candidsky’s Paid Media team, and to get to do so alongside the brilliant Sara. I look forward to continuing our work on implementing forward-thinking strategies for our clients, especially given the current pace of change in the industry, and seeing the positive impact of these efforts. It’s an exciting time to be part of the Candidsky team, as we foster further collaboration between channels, and directly with our clients, to deliver exceptional results.”
With the promoted pair now forming part of Candidsky’s senior leadership team, the agency reinforces its commitment to delivering industry-leading search marketing services, combining expertise in both organic and paid media to drive measurable results for clients.
