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Dominic McGregor’s The Fearless Academy raises £500,000 in funding


Thousands of people in Greater Manchester could benefit from digital marketing skills training with the launch of The Fearless Academy.

The academy scheme has been awarded £499,928 from Greater Manchester Combined Authority as part of the Skills Bootcamps programme.

Fearless Academy has been set up by Dominic McGregor, the former COO of Social Chain AG & co-founder of Fearless Adventures.

“The Fearless Academy is creating something entirely bespoke for every individual – from specialist training to the job they will secure,” said McGregor.

“We have an array of relationships within the industry, so we’re constantly getting feedback on the missing expertise and developing passionate individuals to fill this very real digital skills gap.”

Rachel McDonald, the former MD of dentsu international, who became MD of Fearless Adventures in January will be part of the leadership team.

Meanwhile Amy Wild, who was Chief Commercial Officer of Northcoders, becomes Academy Director and she added:

”The Fearless Academy is an industry-led project that perfectly aligns with my own beliefs. It gives me a great sense of pride to help shape this exciting new venture from the ground up, and I’m excited to enhance the career opportunities for emerging talent in the north.” 

The scheme will deliver free industry-led digital marketing training to help individuals over the age of 19 gain vital digital skills.

A talent team will support learners on completion of the 12-week skills bootcamp to provide accessible routes into employment. 

The curriculum, running across SEO, PPC, social media, graphic design and web development will be delivered by Fearless Adventures.

“The Fearless Academy will change the lives of many. We’re excited to upskill and introduce ambitious talent to an industry full of amazing career opportunities. If we can do this while supporting a sector integral to business growth across Greater Manchester, we will have achieved our vision,” said Rachel McDonald.

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