Dotdigital, the leading marketing automation platform, has released its 10th edition of ‘Hitting the Mark’, its eCommerce report which covers the work of 100 global brands.
The report, released for Dotdigital’s 20th anniversary, finds that some brands are taking impressive steps to improve the customer experience but others were “falling at the last hurdle, unable to fully deliver on a customer-centric strategy.”
With new marketing challenges regularly raising their heads, the Dotdigital report looks at the tactics eCommerce brands should adopt to stay ahead of the game.
This will form a central part of Dotdigital’s talk at Digital City Expo (March 11th and 12th), where they will be speaking alongside a wide range of other influential names from tech, eCommerce and marketing. See the full agenda here.
