RAF appoints Manchester agency after 4-way pitch

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by Stephen Chapman

The Royal Air Force Benevolent Fund has appointed a digital agency, following a 4-way pitch.

Access will be working with the charity to create a more effective website to encourage increased support and donations.

“Effective digital platforms have become vital for many charities to keep going, not only to maintain or grow donations but to engage with their audiences. The RAF Benevolent Fund helps so many people who have given their lives to our country and this is a charity we’re extremely proud to be working with,” explained Patrick Hamilton, Operations Director at Access.

“Our project will begin with in-depth audience research, creating personas and holding interviews, before moving on to prototyping. This will drive the wider user experience strategy, design and development.

“Central to our successful proposal was that we will ensure that the user journey is front and centre at all stages, alongside a fresh and inspiring design.

“We will be using our Drupal experience to create an experience that is both user friendly and easy to manage, to meet all of the charity’s objectives.”

Access already works with WaterAid, which it said had seen a 244% increase in mobile conversion rate since the website was redesigned.

The RAF Benevolent Fund supports those currently serving in the RAF, retired personnel and their families.