CTI creates interactive campaign for Alton Towers anniversary

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People can design their own ideal theme park as part of a new content campaign that CTI Digital has created for Alton Towers.

The attraction is celebrating its 40th anniversary this year and Model My Map is an interactive quiz, where users can choose rides from the past, present and potential future of Alton Towers.

So far more than 3000 people have engage with the feature, with a 95% completion rate.





“We are really excited to be involved with Alton Towers’ 40th birthday and impressed with the line-up of events for the year ahead. We are looking forward to developing several other creative content ideas, to engage with Alton’s audience and to mark this major milestone in the resort’s history,” said James Wilkinson, Director of Marketing at CTI Digital.

“Working alongside the team at Alton Towers, we can’t wait to build upon the great results we saw from last year’s award-nominated SEO campaign.”

Alton Towers and CTI have been working together since 2018.

“We were really impressed by all of the creative ideas that CTI pitched for our 40th birthday celebrations. Working with their SEO team for the past year, we have been impressed by their innovative approach to improving search rankings, and really pleased with the results we’ve seen so far,” added Charlotte Castille, Head of Commercial Marketing at Alton Towers.