Durham University has chosen Manchester’s CTI Digital as strategic digital partner and creative agency to re-design its external website.
CTI will lead extended user-research and UX design as part of the partnership, before designing a website to support the University in recruiting prospective students and academics, showcasing world-leading research, engaging external stakeholders and business partners and influencing policymakers.
Matt Smith, Head of Strategy and Experience at CTI Digital, said: “We are delighted that the team at Durham University have embraced our research-intensive approach to digital strategy.
“Our approach to user experience design will align closely with the research-led principles of Russell Group universities, as we translate usability insights into intuitive, tangible digital features.
“As we continue to invest in our digital strategy team and open our brand new User Testing Lab, we are perfectly positioned to design a digital experience tailored to Durham’s diverse audience.”
Professor Claire O’Malley, Pro-Vice-Chancellor (Global) at Durham University, added: “As a world-leading research-intensive institution, it is important that our new website will meet the complex needs of our global users – both now and in the future.
“For many of our students, their journey at Durham starts on our website, so we need to get this right from the very outset and provide an engaging and interactive user experience which is reflective of the vibrant sense of community here at Durham.
“We are looking forward to working with CTI Digital, who have demonstrated their innovative, research-led approach to digital strategy.”