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Dentsu Creative appoints new UK CEO

Jessica Tamesedge

Dentsu Creative has appointed Jessica Tamsedge, current McCann UK and Europe chief client officer, as UK CEO.

Tamsedge will oversee 400 people across Dentsu Creative’s UK centres of excellence in London, Manchester, Edinburgh and Newcastle, and its full capabilities in experience, brand transformation, entertainment and earned attention.

Tamsedge’s remit will be to build a thriving common culture among the seven leading ages who came together as Dentsu Creative in June 2022, grow the business and, in partnership with the wider Dentsu family in media and CXM, deliver scaled modern creativity for clients including Heinz, DAZN, Waitrose, The Co-operative Bank, Vodafone, Kellogg’s and Burberry.

Tamsedge is a highly effective, creative business leader who was promoted to chief client officer of McCann UK and Europe, from London MD, in January of this year. Among previous career highlights, she worked on multigenerational gaming and sustainable commerce for Xbox, which was awarded Cannes Creative Marketer of the Year; commercially and socially impactful campaigns for the likes of Nurofen – addressing the gender pay gap, spurring company-wide change in R&D, clinical trials and NPD, and Nomad’s push into plant protein.

She joined McCann in 2019 from Grey London, where she was most recently head of account management.

In line with Dentsu’s industry-leading DEI programme, Tamsedge is an active mentor, promoter of conscious inclusion and empathetic, sustainable work practices. As well as setting up a future leaders academy at McCann Worldgroup UK, she is a founding member and board advisor to The Women’s Association, a NABS 100 Member and Mentor and sits on the Industry Advisory Panel (IAP) to the Advertising Standards Authority, upholding industry regulation in a way that is both fair and progressive.

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