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Dentsu Aegis’s Manchester office hires growth specialist


The Manchester office of Dentsu Aegis Network is looking to enhance its insight and strategy credentials with the addition of leading growth specialist, Liz Lavelle.

Lavelle, founder of leading Manchester-based growth consultancy PDIQ, will join Dentsu Aegis Network Manchester as Head of PDIQ and Chief Insight Officer at the start of October. In the new role, Lavelle will provide business transformative advice which will enhance the agency’s offering to clients.

Lavelle launched PDIQ in 2000 and built it into a successful independent consultancy delivering brand insight, strategy and proposition consultancy for fast-growing companies and leading high street names. 

Dave Lucas, chairman of Denstu Aegis Network North, said: “If I were a client trying to navigate the complexity of the digital economy I’d definitely want Liz Lavelle in my corner. Her ability to add incisive, actionable insight to a commercial strategy is exactly the kind of consultative input that today’s CEO should be looking for. Adding these capabilities to our offering will be great news for both businesses, but more importantly, great news for our clients.”

Lavelle added: “Dentsu Aegis Network’s success has been built on identifying and embracing innovation which drives commercial value for their clients. I am thrilled to be joining a business which, like PDIQ, is relentlessly focused on helping brands to understand their customers’ needs and expectations in order to drive growth.”

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