Damart UK has commissioned its first television campaign in 6 years.
It has worked with Leeds-based HOME to raise its profile in the UK and to find a voice that works for a younger, female audience.
The brand is a household name in France and HOME has adapted creative that has already run on French television.
“HOME’s wealth of experience in TV and content, coupled with their comprehensive understanding of the sector and target audience, made them the obvious choice,” said Michelle Cording, Head of Marketing at Damart.
“We’re delighted with how the campaign has shaped up and are confident that it will help us to drive sales in the UK, as well as resonating with both our current and target audience.”
