Crown Decorating Centre has opened its first retail concept store as it seeks to appeal to the consumer market, as well as trade.
CreativeRace won a competitive pitch to develop the store format, which includes an inspiration zone, mixing bar and a central “hub” for “exploration, advice and interaction.”
“We’ve thoroughly enjoyed working with CDC’s on a project which sets out to transform some of their store portfolio into more consumer-centric destinations,” explained CreativeRace CEO Rob Shaw.
“The team really took the time to understand the CDC customer, by working very closely with the client and gleaning solid insights from our range of audience analysis tools, which has resulted in a store that Crown customers love and engage with.
