North East agencies collaborate on creative brand project for Newcastle historic building
Newcastle-based brand communication studios Everything and Altogether have teamed up for a creative brand project for historic building High Bridge Works, formerly known as BALTIC 39.
The agencies partnered to create the name, brand identity, signage, wayfinding and a bespoke website for the building, which is one of Newcastle’s only remaining workspaces dedicated to creative businesses and artists.
The new identity was inspired by the building site’s rich heritage of innovation and the diverse creativity of its contemporary community.
The building, originally built in 1767, is best known for where Newcastle inventor Lord Armstrong commissioned High Bridge Works owner Henry Watson to produce a water-powered rotary engine that pioneered the use of hydroelectricity.
Everything Creative Director Mickey Devine said: “The studios in the building are home to a broad community of people and businesses working in the creative industries and is a multi-layered hub of creativity. Our challenge was to create an identity that would appeal to both existing and potential studio holders, as well as a wider audience visiting the new Newcastle Contemporary Art gallery within the building.”
Sarah Tempest, Altogether Strategy Director added: “High Bridge Works stood out as a name with true meaning and legacy, honouring this creative space and celebrating the next phase of its journey. Importantly, with the diverse community in mind we knew we had to establish a brand that would feel relevant and representative of everyone.”