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Crafting brand appoints Manchester agency to create a big buzz


Bee Influence has won a competitive pitch process to work with cutting machine and crafting brand, Cricut.

The Manchester agency will become one of its UK influencer marketing agencies to manage a large-scale influencer YouTube campaign.

“Cricut houses an incredible host of products meaning we can reach a diverse range of influencers, from lifestyles, parenting and SME businesses,” explained Viv Yau, Founder and Director of Bee Influence.

“Given the product’s breadth of what it can do, it is the perfect product to integrate into long-form influencer content.”

The campaign will be aimed at a number of different categories, including parenting, lifestyle, interior design, students and SME businesses.

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