Media Agency Group launches campaign to attract healthcare staff back to NHS
MediaCityUK-based Media Agency Group has teamed up with NHS Professionals for a national media campaign to attract more healthcare professionals back into the NHS to help fight the coronavirus pandemic.
The campaign, titled ‘Stand up, Step Forward, Save Lives’, has attracted 24,000 responses in its first 10 days.
It is currently running across prime spots on national radio and TV channels to raise awareness of NHS Professionals’ COVID-19 Rapid Response service - which was launched to accelerate the bank registration process and move qualified nurses, doctors and other healthcare professionals to the front line as quickly as possible.
John Kehoe, CEO of Media Agency Group, said: “We are thrilled to be working with NHS professionals during this time of unprecedented demand. I’m proud of the way our team worked quickly (not to mention remotely!) during the lockdown period and grateful to our media partners for their efforts to over deliver on what is such a vital message.”
NHSP runs the largest staff bank within the NHS and is owned by the Department for Health and Social Care.