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connective3 acquires paid media specialist Made Greater

Time Grice, CEO of connective3 (left) and James Maisey, MD at Made Greater

Performance marketing agency connective3 has completed the acquisition of paid media performance agency Made Greater for an undisclosed sum.

connective3’s paid media offering has grown significantly across the last year as they achieved Google Premier Partner Status and were rated Top 3 in the UK for Google Ads Growth. Key client wins including Q Hotels and Ocado have further motivated the need to expand the team head count and expertise in this department.

Made Greater’s roots lie within the digital publishing space. Its approach to media buying techniques, and creative-led thinking is founded in the opportunities offered through leveraging a network of owned websites, and the full spectrum of paid social channels for traffic acquisition and conversion.

Tim Grice, CEO at connective3, said: “The acquisition has enabled us to bring a huge amount of talent into the business and a wealth of experience in the paid social space. We’re going through a strong period of growth, particularly in the paid media space, winning accounts in the UK and internationally.”

James Maisey, MD Made Greater, added: “This acquisition is a natural step that enables us to continue to nurture our existing brand relationships, whilst also providing an opportunity for us to support the growth of an already excellent paid media team, offering and client portfolio.”

With offices across Leeds, London and Manchester, and a large international client base, the connective3 team now deliver digital marketing services for clients including Ocado, Compare the Market, Wren Kitchens and Tapi Carpets. The latest acquisition will mean connectiv3 has grown its headcount to 100 since launch in 2019.

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