Comic Relief has revealed its 40th anniversary Red Noses, which have been designed in collaboration with with Meanwhile.
The MediaCity agency has also designed the packaging and merchandising for a series of retro noses, plus 2 new ones – a Cupcake and a Rare Ruby Nose – customers have a 1 in 125 of unboxing one of these.
“The charity has been part of our lives, making a tangible difference, for such a long time, so to revisit and evolve the Noses is a wonderful mix of nostalgia, pride and excitement,” said CCO and founder of Meanwhile, James Cross.
“The project is an unreal opportunity for Meanwhile to create a true piece of popular culture and design. We’re so very grateful to everyone at Comic Relief for placing their trust in us again this year, and we’ve collectively had real fun working together too.”
READ MORE – Comic Relief presents: Meanwhile’s first ever Red Noses that actually tell you jokes
“Over the years our iconic Red Noses have transformed into all kinds of shapes and sizes that have helped capture the imagination of the nation in so many wonderful and creative ways,” added Jane Lamb, Director of Partnerships at Comic Relief.
“To celebrate Comic Relief’s 40th birthday it felt fitting to bring back some of our iconic Red Noses, alongside two brand-new designs – the Cupcake and Rare Ruby Noses. It has been a real pleasure working together with Meanwhile once again this year to help bring these designs to life. You can order your Nose from Amazon now, so don’t miss out!”
Comic Relief was founded in 1985 to tackle some of the most urgent problems faced by people in the UK and across the world.
Red Nose Day returns on Friday 21 March and is broadcast from dock10 at MediaCity.
