by
Stephen Chapman
Coldplay has taken out a classified ad in today’s North Wales Daily Post, to exclusively announce its new album.
The advert appears on page 31 of the paper, alongside somewhat more traditional ads of a fridge freezer and bale of hay.
The choice of the North Wales Daily Post isn’t entirely random, with lead guitarist, Jonny Buckland, growing up near Mold. He also once had a holiday job at paper.
“I wasn’t very good at it,” he said on Twitter.
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I once had a holiday job at the Daily Post, placing photos of houses for sale. I wasn't very good at it. JB https://t.co/tYquPUn8S4
— Coldplay (@coldplay) October 23, 2019
Daily Post Editor, Andrew Campbell said:
“It’s great to see even global rock stars Coldplay recognise the unbeatable value of advertising in the Daily Post.”
The new album is a follow up to their 2015 hit, A Head Full of Dreams. Everyday Life will be a double album and is set for release next month.
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