Coldplay has taken out a classified ad in today’s North Wales Daily Post, to exclusively announce its new album.
The advert appears on page 31 of the paper, alongside somewhat more traditional ads of a fridge freezer and bale of hay.
The choice of the North Wales Daily Post isn’t entirely random, with lead guitarist, Jonny Buckland, growing up near Mold. He also once had a holiday job at paper.
“I wasn’t very good at it,” he said on Twitter.