Manchester-headquartered Co-operative Bank has launched its new brand campaign, featuring customers who continue to make a difference to their local communities.
The campaign will run throughout June and July and tells the stories of four organisations – Feeding Gainsborough, Active Impact, Sustainable Families and The Digital Life Skills Company – which have each received up to £1,000 through the Bank’s Customer Donation Fund.
The new campaign will feature across national and regional radio, YouTube and social media.
Deb Darlington, Brand Director at The Co-operative Bank, said: “Banks are a key service and play an important role in people’s day to day lives.
“Given the financial pressures that many will face in the current climate we wanted to create a campaign that shows people that we continue to be here for them, especially as they find new ways to cope and adjust to making it through these tough times.
“Our strong belief in community and our commitment to the values and ethics that we share with our customers really resonates with what is important right now.
“Our aim is to tell the stories of some amazing organisations and people who are already coming together and sharing their appreciation for even small acts of kindness, simple things that can actually mean a great deal.
“A sense of community has never been more relevant and where we can we want to help them make a difference to the people they support.”