The Co-operative Bank has unveiled a new marketing campaign – filmed in Manchester and starring actual employees – that aims to emphasise its co-operative values.
The campaign, “People With Purpose”, launches on Easter Sunday and features Manchester skate park Projekts MCR, which has benefitted from support through The Hive, which is funded by The Co-operative Bank.
Created by MullenLowe with media planning and buying by Hearts & Science, the ad looks to bring to life the daily effort and commitment that goes into “doing good”.
It will air during ‘The Durrells’ on ITV, Celebrity SAS on C4 and during the live Manchester United vs Everton Premier League game on Sky Sports.
