Co-op Travel has appointed Brazil Street as its new integrated media agency.
The Cheadle-based company will be responsible for the brand’s multi-channel activity across owned and earned media.
“Given the unprecedented times in the travel industry this year, we wanted to ensure that we could communicate to our members and customers about the great deals we have at Co-op Travel –particularly concentrating on the Co-op Holiday difference, putting safety & security at the heart of the offer,” said Chief Operating Officer Rad Sofronijevic.
“We’re delighted to work with Brazil Street as we work on this campaign.”
The first piece of work will be a new travel campaign to kick off 2021.
“Co-op Travel is a brilliant win for the agency, we are delighted to be working with such a collaboratively minded team, and a diverse brand with ambitious plans and a heritage to be proud of,” added Brazil Street’s Senior Account Director Hannah Lees.