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Red C wins 3-way pitch for Midcounties Co-op Travel


MediaCityUK’s Red C has won a 3-way competitive pitch to produce the travel magazine for Midcounties Co-op Travel.

Sailaway is a bi-annual publication, which is sent out to around 22,000 people.

“We first came across Red C at one of their Direct Mail Masterclasses and since that point we’ve been nothing but impressed with their professionalism, insight and creativity,” said Aislinn Tilsley, group brand & marketing manager.

“The level of detail that they provided during this pitch process made them the standout agency and we’re looking forward to working with them on Sailaway”. 

Midcounties Co-operative Travel employs more than 400 staff and is one of the largest independent travel retailers in the UK.

 “We are thrilled that Midcounties Co-operative Travel has put their trust in us as they look to evolve their fantastic travel magazine ‘Sailaway’,” added Steve White, managing director at Red C.

“We’ve thoroughly enjoyed every part of the pitch process and we’re looking forward to putting some of our ideas into practice on the Spring edition”.

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