Closer Pets has named The Strong Agency as its new retained PR and communications partner.
The brief focuses on building the brand’s authority in “design-led pet care” and supporting its retail and ecommerce growth.
“As a business built on thoughtful design and evidence-led innovation, how we communicate is just as important as what we create. As we continue to grow, it was essential to partner with an agency that understands both our ambition and our responsibility as a brand,” said Caroline McColl, Commercial Director at Closer Pets.
“The Strong Agency shares our values and long-term vision, and we are excited to work together to build greater awareness, trust and understanding of what we stand for.”
Manchester-based Strong Agency will lead across trade and consumer PR activity, spanning media relations, product launches, campaigns, events, and brand profiling.
It will also manage its social strategy across all channels.
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“Closer Pets is an established and trusted name in pet care, with an impressive product range grounded in quality, practicality, and modern innovation. As pet ownership continues to evolve, we are seeing growing demand for smarter, design-led solutions that genuinely improve the wellbeing of pets,” explained Julie Wilson, Founder of The Strong Agency.
“We are delighted to be partnering with the team to elevate its national profile and further position the brand as a leading authority in innovative pet care solutions. With a strong record of delivering campaigns that drive meaningful business impact, we look forward to supporting the brand’s continued growth through credible, insight-led PR.”
Headquartered in Surrey, Closer Pets operates across the UK, North America, Europe, and Australia, supporting pet owners in over 40 countries worldwide.
