One of the UK’s largest specialist food ingredient suppliers has turned to Manchester’s The Strong Agency to raise its profile and support ambitious growth plans.
Middledale Foods works with some of the UK’s best-known and fastest-growing food brands, including Yeo Valley, Baxters and Arla Foods. It supplies ingredients, strategic sourcing and supply chain solutions to manufacturers across the sector.
The Strong Agency will lead on media relations, business profiling, events, awards and seasonal activations. Working alongside marketing partner Food by Design, the agency will also advise on digital strategy, with a focus on LinkedIn and email marketing.
The appointment comes as Middledale Foods invests in building a new marketing and communications team, alongside expanding business divisions.
Sarah Summers, Managing Director at Middledale Foods, said: “The Strong Agency has a proven track record of delivering campaigns that make a real impact, backed by strong strategic insight, a deep understanding of the market and a genuine commitment to delivery.
The team has taken the time to really get to know our business and build trusted relationships. I’m confident that the communications plans we’re developing together will support us in realising our growth ambitions. First results are already having a demonstrable effect. We’re delighted to have Jules and the team on board; they’re a valuable addition to the business.”
READ MORE: Wegovy and Mounjaro surge sees PR agency land new brief amid UK weight loss frenzy
Julie Wilson, Founder and Managing Director of The Strong Agency, added: “With nearing 30 years’ expertise, Middledale Foods has quietly grown into one of the largest specialised food ingredient suppliers in the UK, enabling ambitious growth, operational excellence, and long-term value for forward-thinking food manufacturers worldwide.
“We are looking forward to working together to raise the profile of Middledale Foods and positioning the business as a rightful authority in the specialist ingredient and food manufacturing sectors.”
Middledale Foods joins The Strong Agency’s roster of B2B and B2C clients across sectors including manufacturing, hospitality, retail, finance and leisure.
