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CleanCo aims to be leading Amazon brand with Leeds partnership


Non-alcoholic drinks brand, CleanCo, has joined forces with SHIFT Marketplace, as it seeks to become the sector’s leading brand on Amazon.

The Leeds-based digital retail company has been given an ongoing contract to establish the brand on the online marketplace.

“This is an exciting period for CleanCo, where increasing numbers of global consumers are taking responsibility for their drinking and switching to No/Low alcohol drinks for the long term,” explained Tom Bagnall, Commercial Director at SHIFT.

“As the market-leading brand growth partner on Amazon, we intend to place CleanCo where it belongs – at the forefront of this new mindset. The profile of the brand is perfect for us, with a wonderful back story and a proposition that is spot on for 2022.” 

The brand was founded by entrepreneur and former Made in Chelsea star, Spencer Matthews, in 2019.

“Unsurprisingly, Dry January has been a massive month for us, but we know that Clean drinking isn’t just a passing trend. Our partnership with SHIFT Marketplace, which is well known for delivering game-changing results for brands like ours, is perfectly timed to allow us capitalise on the global demand for non-alcoholic drinks,” he said.

“Spurred on by people’s growing interest in health and wellness, CleanCo is for those who want to drink clean or lighten their serves with full-strength and no-alcohol combinations without compromising on the mouthfeel and taste of their desired spirit in a cocktail.

“We are under no illusion that this is a highly competitive marketplace, but we are confident in the abilities of SHIFT to position us as the number one player in our field on Amazon. We can’t wait to see what the next year brings.” 

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