Full-service creative, events and experiential agency, The Chameleon Agency, has wrapped up a record year by completing projects for global giants Ferrero and LG.
Last week, Manchester’s Chameleon delivered Ferrero’s annual company conference for 350 team members at 8 Northumberland Avenue, London, which set out to tell Ferrero’s story and engage colleagues for the coming year. The Chameleon team worked closely with the confectionery giant’s internal communications and leadership team to create the event’s overarching messaging, develop a completely new creative direction, and deliver all aspects of the event, including planning, production and content.
For LG, Chameleon has been working with its B2B marketing team on its exhibition presence, including stand creative, design and build. The partnership will continue into 2026 where Chameleon will support with further elements of its B2B and B2C marketing strategy.
These are two of the 11 new clients that Chameleon has been appointed by this year, with a broad mix of briefs across a variety of sectors including aviation, automotive, construction, electronics, FMCG, financial services and sport.
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Chameleon was founded in 2020 by Joe Gilliver, who after years of working in larger agencies saw a gap in the market for a remote-first agency that operates with a streamlined core team supported by a trusted network of experienced senior creatives, tailored to each specific client brief. This gives clients access to the very best people for the job and ensures creative doesn’t get stagnant.
Chameleon has also strengthened its in-house client services team this year, including with the appointment of Millie Killeen as client services manager at the beginning of the year.
Gilliver said: “Throughout 2025 we’ve been trusted by several household names on a wider variety of briefs than ever, from creative direction, design and content to events and experiential, all connected by one thing: being built on a clear strategy, not just a clever creative.
“We’re on track to continue this trajectory throughout 2026, where we’ll be doubling down on the sectors where we’ve seen the strongest traction, building deeper relationships with our clients via our strengthened client services team, and expanding our footprint through long-term partnerships.”
