by
Stephen Chapman
California Almonds has released a global campaign as part of a tie-in with Marvel Studios’ Thor: Love and Thunder.
In the UK, MediaCity’s Chief was brought in by London agency, Isobel, to produce the 30-second television commercial.
Chief’s Ben Tonge directed, with post production and VFX also carried out by the studio.
“The excitement spans far and wide as the Almond Board teams up with Marvel Studios’ Thor: Love and Thunder,” said Emily Fleischmann, Vice President, Global Market Development at the Almond Board of California
“The lead up to the film release on July 8 is a sensational moment in time to share the many ways that almonds can be a weapon in wellness in your everyday hero journey.”
The co-branded campaigns will promote the release in the UK, India, Italy and Mexico, running until the end of July.
