Channel 4 has announced the appointment of Amber Kirby to the newly created role of Marketing Director, reporting to CMO Zaid Al-Qassab.
Kirby (pictured) will lead Channel 4 Marketing, and is responsible for delivering the broadcaster’s brand strategy across its network of channels, as well as all marketing campaigns.
She will be based in Channel 4’s National HQ in Leeds and oversee the Marketing, Brand & Partnerships, Media & Continuity, and Audience Integration & Marketing Operations teams.
Taking up the post on Monday 7th June, as Channel 4 gears up for coverage of the Tokyo Paralympic Games 2021 and an autumn schedule of programmes to follow.
She joins Channel 4 from Eurostar where she was Director of Brand & Customer Experience. Prior to that she held the position of Vice President of Marketing & Customer Experience at Virgin Holidays.
Kirby began her career in consumer goods at Procter & Gamble, rising to Marketing Director before moving into retail at Boots as Global Brand Director.
Al-Qassab, CMO at Channel 4 said: “I am delighted to welcome Amber to Channel 4. Her experience in creating a customer focused approach to marketing, and in building brands, is a great fit with our Future4 strategic direction.”
Kirby added: “With stunning award winning creative, it is a brand that is brave, bold and different and I am truly passionate about the meaningful difference that Channel 4 makes to ‘create change through entertainment’, a real purpose. Overall, I am thrilled to be part of the team just in time for the Paralympics.”
