York-based Cellhire has delivered comprehensive data and voice connectivity support for the upcoming FIFA Women’s World Cup Australia & New Zealand 2023, which kicks off on July 20.
As anticipation builds for the first women’s FIFA World Cup final to be held in the southern hemisphere, attendance is expected to surge by 25 per cent compared to the previous tournament. To meet the extra demand, Cellhire has already fulfilled more than 1,000 orders of communication equipment. Cellhire has delivered a range of voice and data SIM cards for its customers comprising players, organisers, broadcast and other media and VIPs.
With extensive experience in delivering high-end global connectivity solutions at major sporting events worldwide, including at last year’s men’s FIFA World Cup in Qatar, Cellhire was the partner of choice for the Women’s World Cup 2023.
Matt Bennett, Cellhire UK managing director, said: “We’re delighted to be deploying connectivity for what is a historic event in football. As we count down to kick-off, we’re fully focused on helping to make the tournament as successful as possible.”
National and global media, including public and commercial TV, radio, and online-streaming broadcasters will utilise large voice and data bundles provided by Cellhire at the event. A range of SIM cards, mobile hotspots and smartphones are some of the arsenal of equipment Cellhire has provided to ensure fans worldwide stay connected to this historic World Cup.
Building on its support of the Women’s World Cup this year, Cellhire is already laying the groundwork for further events including the pan American Games 2023, the 2023 Rugby World Cup, and Paris Olympics 2024, where it will play a similar role.
ISO 27001-accredited Cellhire recently secured significant investment from mid-market private equity house LDC for a minority stake, to accelerate its substantial growth plans.