Cat Among The Pigeons is behind a major new on-pack campaign for Aunt Bessie’s.
The “win gifts” promotion – the brand’s biggest to date – will run nationally for 10 weeks in the build up to Christmas.
As well as designing the packaging, Cat Among The Pigeons negotiated a partnership with Jet2holidays, to give-away an all-inclusive holiday every week, and money-off vouchers.
“Shoppers are increasingly looking around for better value and this new on pack range promotion certainly delivers,” said Paul McGann, founder of Cat Among The Pigeons.
“We know families still want to enjoy a holiday in 2024 and so these amazing prizes with Jet2holidays should really appeal. With lots of chances to win and a guaranteed reward for all entrants, we hope ‘Win Gifts’ makes shopping frozen a bit more fun this Autumn.”
It will feature on more than 8m packs of frozen Yorkshire Puddings and Roasties across all major supermarkets and convenience stores. The promotion will be supported by a 6-figure investment in shopper marketing, freezer category point of sale and social media.
“The last 12 months have been challenging for many families with growing energy costs and the cost of living crisis. We wanted to bring some excitement back to the category in the run up to Christmas and reward shoppers with added value for choosing Aunt Bessie’s for their next roast,” added Charlotte Vause, Assistant Brand Manager at Aunt Bessie’s.
The Leeds agency also created a new microsite to allow easy entry to the promotion.
