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Candidsky backs expansion plans with key internal promotions

Performance marketing agency Candidsky has made a flurry of key promotions amid its scale up plans in the UK & internationally.

Recently it was announced that Candidsky is expanding its services to Australia and London due to a number of new client acquisitions and revenue growth in 2023. Now it has promoted internally to support its ambitious future plans.

David Vernon, previous account director, will now act as Candidsky’s operations director to focus on the agency’s expansion, efficiency & acquisition efforts. Whist Hayley Powell, previous SEO director will be stepping into a performance marketing director role to oversee all online performance marketing services, including SEO, paid media, social media and PR and take the brand to the next level.

The agency has also made key promotions to its SEO and client services team. Liam Thornton, previous SEO executive is now acting as SEO manager to head up key client accounts, Daniel Hargreaves, previous SEO Executive, is now acting as senior technical SEO executive and Giuseppe Cicchirillo, previous account manager is acting as client services lead.

Managing director Aaron Cullen said: “2023 has been an incredible learning year for us. We’ve experienced steady growth and we’ve improved our processes and acquisition efforts, so it makes sense to take the leap and expand in the UK and internationally. With that growth, it was imperative to double down on our existing team to lead our ambitious plans for 2024, whilst making a number of supporting hires across our performance teams.”

Newly appointed operations director Vernon said: “I started as Candidsky’s senior account manager over four years ago and since then I’ve helped the agency grow its revenues, client relations and internal processes, achievements that I’m incredibly proud of. As an evolution of my role, it makes perfect sense that I head up the business operations to make Manchester, Australia and London a huge success and this is just the beginning.”

Newly appointed performance marketing director Hayley Powell added: “I’ve been responsible for Candidsky’s SEO performance for over four and a half years. It’s been such a journey and I’ve learned so much about SEO, about commercials and myself as a leader through the years. I’m incredibly proud of what my SEO team has achieved and am confident that they’ll pave the way for future SEO success. This new role will allow me to work across all of our performance marketing channels and help take the Candidsky brand to new heights.”

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