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Campfire lands Nadine Merabi’s social brief

Campfire has been appointed by fashion brand Nadine Merabi to accelerate the luxury womenswear brand’s social presence globally.

The agency will be looking after the influencer marketing and organic social media strategies.

Head of brand at Nadine Merabi Nina Heyes said: “We’re incredibly excited to be working with Campfire to help drive our brand evolution. We were impressed with their knowledge and expertise within the influencer marketing and social media landscape, especially their stance on the role of social and their implementation of an integrated strategy within the broader marketing mix.

“This partnership is the start of something new for us as we take Nadine Merabi on to its next phase of growth within the UK and US. We’re looking forward to working together and seeing the campaigns come to life.”

Joe Gradwell, CEO at Campfire added: “We’re thrilled to have Nadine Merabi on board at Campfire. It’s exciting to be recognised for our expertise and show how our work can translate across multiple channels.

“We’re excited to cultivate this partnership and develop work that supports and amplifies the brand’s ambitious goals for growth, while adding another world-class brand to our client list.”

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