Leeds agencies join forces to appeal to Channel 4

Simon Austin's picture
by Simon Austin
All In. Leeds.

More than 50 Leeds creative agencies have joined forces to show Channel 4 what the city has to offer as it bids to become the broadcaster's new HQ.

The ‘All In. Leeds’ campaign focuses on showcasing the creativity of the region, as well as encouraging creative businesses to sign up to a manifesto to help shape the future of the sector.

Channel 4 has an ongoing pitch process to decide which city will be selected as its new National HQ and base for two new Creative Hubs. Leeds has made it into the final three cities to be considered as the broadcaster's HQ, along with Manchester and Birmingham.

Speaking directly to key Channel 4 decision makers on their arrival to the City, ‘All In. Leeds’ has written a ‘love letter’ to thank them for sparking the creative collaboration which will encourage a thriving sector.  

A representative from All In. Leeds said: “Leeds is fortunate to have a very well represented creative agency community, but rarely do we actually work together on a common cause.

“Through ‘All In. Leeds.’ we’ve come together to demonstrate how transformative it would be for us, and for Channel 4, to choose Leeds as their new home.

“We believe our thriving sector can really support Channel 4 in every way, from talent to creative support and everything in between.

“Usually attributed with Yorkshire’s modest mentality, Leeds as a region often hides its light under a bushel. We’re changing that.

“Alongside showing Channel 4 what the city is doing, we want to illustrate the depth and breadth of the creative agency sector and promote that it’s awash with talent and world class output, with some of the world’s biggest brands choosing to place its creative work right here in the city and region.

“With our ‘All In. Leeds’ manifesto, we are holding ourselves to a standard and a promise to guide our journey to an even better future.”

Tom Riordan Chief Executive of Leeds City Council, added: “This unprecedented collaboration amongst the creative sector in Leeds reflects the energy and excitement sparked by our Channel Four pitch, and the unity of the city’s partners who are four square behind it.

"We have a hugely talented, diverse and growing creative sector and I’m looking forward to working with them to shout even louder about what makes Leeds such a great city.”

A final decision is due in October.