Following a competitive six way pitch, Manchester PR agency Bottled Imagination has secured a new account with global digital asset management company Bynder.
The agency has been appointed to deliver cross-channel PR and creative campaigns, in addition to reactive PR and newsjacking for the B2B brand, and will oversee PR activity across the UK, US, Australia, Germany, France and the Netherlands.
Launched in 2013, Bynder has over 550 employees, known as Byndies, and works with more than 3,700 brands. The company “enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.”
For the last 10 years, Bynder has sought to make digital asset management (DAM) a mission-critical strategic solution for brands worldwide. Bynder’s DAM can enable better creation, management and distribution of digital assets. Bynder serves as a system of record for content, and every month delivers more than 18 billion assets on behalf of its customers.
Warren Daniels, chief marketing officer at Bynder said: “We were really impressed with Bottled Imagination’s strategic and data driven approach to Digital PR, combined with their creativity and outside the box thinking. We’re excited to be working with the team to deliver a stand-out global digital PR programme that will help us to achieve our business goals through the power of creative communications.”
Bottled Imagination was founded in 2022 by former Rise at Seven trio Luke Cope, James Hayward-Browne and Katy Powell.