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Boohoo-owned Misspap appoints Bring Digital

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Fashion brand Misspap has appointed Bring Digital to help support its paid search strategy amid record growth.

The Manchester-based retailer, which appointed Missguided’s Samantha Helligsø as CEO in September, was acquired by Boohoo in March 2019 for an undisclosed sum.

Bring won Boohoo’s SEO account after a competitive pitch in November.

Helligsø said: “During this period of unprecedented growth and demand, we’re delighted to be able to support our talented internal team by bringing in a specialist eCommerce agency.

“Bring Digital are known for their experience and knowledge in fast-paced online retail, and we’re excited to be working together through this busy trading period.”

The Bolton agency has previously worked with clothing brands including Cotton Traders, Slater Menswear and JD Sports.

“We relish this opportunity to work with a brand that’s making big waves in the UK fashion sector. Samantha and her team have delivered an incredible growth story to date, and we’re thrilled to be a part of this next stage of their journey,” said Justin Young, Managing Director of Bring Digital.

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