Stockport-based PR agency and 2025 Prolific North Champions Award winner, Unhooked Communications, has been appointed to deliver the PR campaign for The Wellsprings, Oxford Innovation’s newest innovation centre in Bolton.
Part of the town’s ongoing regeneration, The Wellsprings has now opened its doors to entrepreneurs, startups and growing businesses looking for high-quality, flexible workspaces in a collaborative environment.
The centre provides private offices, co-working areas, meeting rooms and event space, alongside facilities such as bike storage, showers, call pods and high-speed digital connectivity.
More than just a workspace, The Wellsprings helps businesses with expert support available from a dedicated innovation director, who provides strategic coaching, mentoring and advice. The centre also hosts a programme of networking events and workshops designed to help businesses grow.
Unhooked was appointed following the agency’s successful launch campaign and ongoing PR support for Oxford Innovation’s Merseyway Innovation Centre in Stockport, which achieved full office occupancy.
For The Wellsprings, Unhooked will deliver media relations, content marketing, video and social media activity to attract businesses and entrepreneurs to the centre, showcase Bolton’s business talent and establish The Wellsprings as a vibrant hub at the heart of the local economy.
The refurbishment of The Wellsprings was backed by £6.9m from the Towns Fund and a further £1.4m from the UK Shared Prosperity Fund. Managed by Oxford Innovation on behalf of Bolton Council, the centre is part of the wider regeneration of the town, which has already delivered the transformation of the Central Library, Bolton Market Food Hall and Elizabeth Park.
Claire Gamble, managing director of Unhooked Communications, said: “Having supported the launch and ongoing PR for Merseyway Innovation Centre – and being a member there myself – I’ve seen first-hand the huge benefits Oxford Innovation’s centres bring to their business communities. The Wellsprings is an incredible asset for Bolton, and it’s been great to watch the building’s transformation over recent months.
“We’re excited to help attract ambitious entrepreneurs, start-ups and growing businesses to The Wellsprings and to play a part in their future success stories.”
Nick Brushett, centre manager for The Wellsprings, added: “Unhooked has a proven track record of promoting innovation centres like ours, while also providing strategic and creative PR support that delivers results. The team is well connected across Greater Manchester’s business community, which makes them a perfect partner for us. The Wellsprings is so much more than a place to work – it’s a space where businesses can connect, collaborate and grow together, with the added benefit of expert guidance from our in-house team.
“Unhooked really understands this vision, and we’re looking forward to working with them as we grow our business community in the heart of Bolton.”
