Beattie Communications is eyeing international expansion and “significant growth” of its Manchester office in 2018.
The agency’s CEO, believes that despite the backdrop of Brexit, it will be a “transformational year.”
“Thanks to an ambitious expansion programme we now have robust businesses in the UK and Canada, an even stronger leadership team and a strategy to rollout our brands into English-speaking countries around the globe,” said Laurna Woods.
“We have an extensive partner network around the world but we fully intend to expand the Beattie brand into other Anglosphere countries over the next decade. The partnership model is for us much more effective than buying other agencies. A partnership means everyone has skin in the game and that leads to better outcomes all round.”
It established this partnership model with the creation of Beattie Tartan in Canada, with Tartan Group.
“The secrets of commercial partnerships are having a genuine rapport with your partners and sharing a common vision about where the business is heading,” Woods continued.
The agency is looking at North America for further growth, although not New York, instead it’s seeking a city where it can “quickly become a major player.”