Prolific North Agency-To-Watch, Cairn, is behind Blum’s largest UK campaign to date.
Cairn was brought in to develop a creative platform the launch of its Merivobox drawer system, as well as managing production and roll out across sector press, digital, social and tactical out-of-home sites in 7 key regions.
“The Cairn team blew us away with their deep understanding of our audiences and creative thinking,” said Krystyna Threlfall, Marketing Manager at Blum UK.
“The Merivobox brief was complex. We needed to hero a brand-new solution without diluting the strength of our existing portfolio. Cairn delivered ideas that not only fulfilled the brief but went beyond expectations. The result is a campaign we’re confident will set a benchmark for our future UK launches.”
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Cairn, a specialist in the home interest and built environment sectors, came up with the “More than a Drawer” concept and then created key visuals including CGI imagery.
“Working with Blum on their most ambitious UK campaign to date has been an incredible opportunity for our team,” added Will English, co-founder and Managing Director at Sale-based Cairn.
“Merivobox is a game-changer in the industry, and this project has allowed us to push creative boundaries and develop a flexible concept that truly connects with the people who use it every day. We’re excited to bring this multi-channel campaign to life and can’t wait to see the results it will deliver.”
Cairn was named one of Prolific North’s 11 Independent Agencies To Watch earlier this year.
