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Biggest year to date for Mustard Media


Mustard Media is reporting its biggest year ever, driving £80m in ticket revenue for its clients.

The Manchester-based events marketing agency worked with more than 100 festivals, events, venues and exhibitions across 13 countries. That led to 1.5m ticket sales – an increase of 150% on the previous financial year.

“We are incredibly proud of last year’s results. We weathered the toughest years in our history during the pandemic and have worked incredibly hard to get where we are today,” said Robert Masterson, Managing Director.

“While we recognise that it may be another challenging year for the events industry, we’re already helping our clients get some of the strongest sales they’ve seen. We’re confident that our ability to adapt and strategise will ensure that we’re able to help our clients prosper.” 

During the period, the company hired 8 new staff across its paid media team.

In its 10th year, the agency stated that it was planning further growth and the launch of a new insights and data product.

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