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BIG Partnership to “ramp up” Northern expansion with new Director


BIG Partnership says it plans to “ramp up its investment” in the North of England, following the appointment of Rob McCann.

McCann has held senior roles at Big Brand Ideas, Jaywing and Bloom and will now be a Manchester-based board director of the agency.

“Rob’s appointment represents a major signing for our agency. He is a well-known and highly respected figure within the North-West agency scene and brings a huge amount of experience in successfully leading integrated accounts for a multitude of household brands,” said BIG’s CEO, Allan Barr.

“I’m excited by Rob’s vision for BIG in Manchester. He has a proven track record of creating major campaigns that have delivered impressive results for clients and we believe he is the right person to lead our operations in the North West. We’re backing him with a major investment to significantly ramp up our Manchester team and he’s already identified several key signings that we’ll be unveiling in the coming weeks.” 

Based in Scotland, the agency opened its Manchester office in 2016.

“I’ve been keeping an eye on BIG’s Manchester office for a few years now. From a standing start, it’s grown to become one of the UK’s largest independent agencies and one of only a few who can truly boast a full-service offering to its clients. Once I learned of its plans to significantly ramp up its base in the city, I jumped at the chance to become a part of that journey,” stated McCann.

“As the industry evolves, I believe we are seeing a trend in clients looking to benefit from the economies of scale and efficiencies that come with having a single agency partner to cover all their marketing and communications needs. Clients often don’t have the time to brief multiple agencies and deal with what can be competing interests. As a full-service agency, I believe BIG is ideally placed to capitalise on that shift.” 

BIG employs 95 staff across its 4 offices in Manchester, Glasgow, Aberdeen and Edinburgh.


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