BBC Worldwide has agreed a deal with Migu Video, China Mobile’s video platform, that will see more than 2,200 hours of BBC content available to more than 800 million China Mobile subscribers.
The partnership was announced today at BBC Worldwide’s annual Showcase event in Liverpool.
MIGU Video was set up in 2014 as a wholly owned subsidiary of China Mobile, the world’s largest wireless network operator.
BBC Wordwide will provide the platform with programmes across factual, lifestyle and pre-school genres available as AVOD and SVOD online, via mobile and on IPTV.
Some of the programmes sold include Blue Planet, Planet Earth, Hey Duggee, Amazing Hotels – Life Beyond the Lobby, The Truth About Exercise, Simon Reeve in Russia and U2 – From the Sky Down. The programmes will either be subtitled or dubbed into Mandarin.
“We are extremely pleased to be partnering with China Mobile’s MIGU Video to be the first content partners to sign a direct deal for their video platform,” said Kelvin Yau, GM, Greater China, BBC Worldwide.
“We look forward to working with them to build viewership and loyalty for BBC’s programmes on the service.”
“China is going through a time of tremendous growth and rapid market development,” added Wang Bin, CEO of MIGU Video. “Everyone here is curious about popular cultures around the world. At the same time, they want to share their Chinese culture and values. We are very pleased that, with this strategic relationship with BBC Worldwide, we will be able to achieve mutually beneficial results.”
The deal with MIGU Video marks BBC Worldwide’s first deal with a Chinese telco.