Bauer Radio has appointed Charlotte Greenman as its first Social Media Editor, working between Manchester and London.
Greenman previously worked at the BBC, where she was Social Media Lead for EastEnders, Radio 1’s first social producer and, most recently, led the Body Positive Campaign.
At Bauer, she will develop and lead the social strategy for their national and local radio brands, with content including studio videos, celebrity interviews, competitions and showcasing commercial partnerships.
Digital Content Director Brett Spencer said, “Charlotte’s experience to date across radio, music and the commercial sector means she is the perfect person to lead Bauer Radio’s social strategy. Bringing wide-ranging skills and expertise to our production teams, we know she’s going to be a huge asset.”
Greenman added: “There’s an incredible opportunity at Bauer Radio to build on the great work that the stations have been doing individually and to develop a cohesive social strategy across the radio portfolio. I’m so thrilled to join this group of exciting and passionate people and can’t wait to get started.”