Sport Social, Europe’s largest sport podcast network, has announced a collaboration with Bauer Media’s leading digital audio exchange – audioXi.
The strategic alliance allows audioXi to elevate the scale and depth of its content proposition by offering brands and agencies access to sports fans.
Sport Social’s in-house sales team will continue to represent agencies and brands for tailored solutions. With over 650 podcast titles including Undr The Cosh (pictured), For the Love of Rugby and The Anfield Wrap, as well as 14 dedicated sport verticals including football, rugby, cricket, F1, fight sports and gaming, Sport Social continues to deliver rapid audience growth and creative, cross-channel campaign opportunities. These include:
- Seasonal packages around major events in the sporting calendar such as The Ashes, Six Nations, Tour de France and World Cup
- Influencer campaign activations
- Multi-platform activations across audio, video, social, and live events
- Opportunities for mass audience buy at network level
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Sophie Hind, managing director of Sport Social said: “Market demand for sport content and access to fans continues to grow, particularly around major sporting events like the World Cup this summer. For brands looking to reach audiences at scale, it makes perfect sense for us to partner with audioXi’s extensive cross-platform audio marketplace. We’ve been impressed with their team and see real alignment in our approaches. This partnership forms part of our continued growth strategy to deliver maximum value and revenue for our podcasters.”
Charlie Brookes, director of digital, audio UK, Bauer Media, added: “At Bauer’s audioXi we’re thrilled to strengthen our offering in the podcast space by partnering with Sport Social. This partnership will help us reach even deeper audience segments by tapping into listeners that are passionate about sports alongside the existing breadth of the other content we offer, enabling Bauer’s audioXi to be a one-stop shop for brands and agencies. Sport Social’s expertise and editorial credibility aligns perfectly with Bauer Media’s ambition to deliver best-in-class, cross-platform podcast activations for brands. This is just the beginning – stay tuned for more major network announcements in 2026.”
Sport Social’s in-house commercial team will remain the go-to destination for sport-specific briefs and 360 activations, including opportunities across video, social, and product placement.
