Building on years of supporting children’s breakfast clubs in its hometown of Hull, bakery brand Jacksons of Yorkshire is using its largest marketing campaign yet to support the arts.
In partnership with Create, the UK’s leading charity enhancing wellbeing through creative arts, Jacksons is launching a multi-channel campaign called ‘Feeding Creativity.’ Three million promotional loaves will land across major retailers and independents from now until the end of November. Through purchasing a loaf, brand fans can win an art-themed family trip to London, art packs for their local school and more.
The campaign, the largest Jacksons of Yorkshire has embarked on since the brand launched in 2012, is being supported with PR, social media activity, influencer relations and experiential roadshows across the summer.
Nicky Goulder, founding CEO of Create, said: “2023 marks Create’s 20th anniversary, and what better way to celebrate than to partner with a household brand to raise awareness of our work on a national scale.”