Performance marketing agency Connective3 has been appointed by Natural Baby Shower, an award-winning independent nursery retailer, to deliver its paid media activity.
Connective3 was chosen following a competitive pitch process, and its selection was due in large part to its strong expertise in search, particularly in paid social, where it offers end-to-end services from design to distribution and reporting for paid social activity.
The brand, which stocks over 140 eco, ethical and premium baby brands, has appointed Connective3 to run all of its paid media activity across multiple channels including Google, Meta, Pinterest & Tiktok and more, to help it to gain market share and drive success during key trading periods.
Will Levitt at Connective3, said: “We are thrilled to be working with NBS. They are exactly the kind of ecommerce business that our team love to work with, with really strong product and position in the market, a team that are ambitious, and an eagerness to test and try new things, we’re confident we’ll deliver substantial performance gains for them across 2026 and beyond.”
Victoria Hampson, founder of Natural Baby Shower, added: “Natural Baby Shower is at a pivotal moment in its growth journey, and we’re excited to be partnering with Connective3 to support this next phase. We selected Connective3 for their strong ecommerce and marketplace knowledge, as well as their team of skilled experts across paid social and search. We’re looking forward to seeing how their strategic approach to testing and innovation can increase awareness of the Natural Baby Shower brand moving forward in 2026.”
Leeds headquartered Connective3 has just closed out its sixth successful year of trading. During this time it has successfully grown to 140 headcount, with offices in Leeds, London and Manchester, while the recent acquisition of Powerhouse Studios has added further creative production services to its existing offer. Natural Baby Shower join connective3’s client roster which features a host of leading brands such as Ocado, Vita Coco, Avon and Barker & Stonehouse.
