The Northern Marketing Awards 2020: The Winners

Charlie Spargo's picture
by Charlie Spargo

Last night, we revealed all the winners at this year's Northern Marketing Awards at a special virtual ceremony hosted by Kate Cocker.

Hundreds of marketers joined our webinar to find out who would take home a Northern Marketing Award - one of the most well-respected accolades for creatives in the region. 26 categories were on offer, featuring campaign awards and company awards.

After the success of the 2020 Prolific North Awards, we were once again proud to continue to help bring marketers together at a much-anticipated event, and recognise their success. We couldn't celebrate in person, but the well-attended event was an exciting night for marketers everywhere.

The evening featured some competitive categories and big wins for companies like Waterfall, Boutique, and MAG - the Mines Advisory Group. As well as our fantastic host Kate, we also heard from a selection of our judging panel to provide insight into how some of the winners were picked.

Watch the 2020 Northern Marketing Awards in full

The Northern Marketing Awards 2020: The Winners

Best Sustainable or Green Campaign: Waterfall and University of Gloucestershire - Who Cares? We Do.

Also nominated:

  • Catapult PR and The Used Kitchen Company - Stamps of Approval

Best Crisis Communications Campaign: Bupa - COVID communications campaign

Best PR Campaign: Catapult PR & Langley Castle - English Tourism's Poster 'Pearl'

Also nominated: 

  • Broadcast Revolution & Just Like Us
  • Evergreen PR & Ascenti - Virtual Physiotherapy for the Workforce

Best Small Budget Campaign: Broadcast Revolution and Just Like Us

Highly Commended: First Internet and Kandy King - Sweet Growth

Also nominated:

  • Crystallised and The Wonderful Wig Company - Hairboss not Hairloss
  • Diva Creative and The Ramblers - Don't Lose Your Way
  • Ellis Whittam - Supporting UK businesses through COVID-19
  • Plinkfizz and DivideBuy - Black Friday & Cyber Monday
  • Purple Riot and Listo Burrito - Are You Listo?
  • The Bigger Boat and Little Tikes - A Little Help from Little Tikes campaign

Best Professional & Financial Services Campaign: Plinkfizz and DivideBuy - Black Friday and Cyber Monday

Also nominated:

  • Delineo and The Cumberland - Brighter Banking Campaign
  • Northstar and Cowgills Super Accountants Campaign

Best Tourism & Leisure Campaign: Catapult PR and Langley Castle - English Tourism's Poster 'Pearl'

Also nominated:

  • Kielder Waterside - Kielder Winter Wonderland 2019
  • Marketing Manchester - Manchester Misses You campaign

Best Sport Campaign: The SEO Works and Cricket Retailer - Bowling a corking 1,241% return!

Best Education Campaign: Waterfall & University of Leicester - Main Event

Also nominated:

  • Learning Curve Group - #EducateWhilstYouIsolate
  • Waterfall & University of Gloucestershire - Who Cares? We Do.

Best Digital Marketing Campaign: Stein IAS and Tetra Pak - Nourishing Ideas

Best B2B Campaign: Freshfield and Lancashire County Council - #AskForHelp

Highly Commended: Ellis Whittam - Supporting UK businesses through COVID-19

Also nominated:

  • Catapult PR and The Used Kitchen Company - Stamps of Approval
  • Plinkfizz - Miriad Marketing Strategy
  • SALT.agency and Wrike - Demand Generation & Brand Awareness Across International Markets

Best B2C Campaign: Jaywing and KCOM - Bigger Than Broadband

Also nominated:

  • Cheetham Bell and Soreen - How Soreen used its loaf to become a millennial favourite
  • Drummond Central and Greggs - The Vegan Steak Bake launch
  • Love Sugar Science and Butcher's - Creating Britain's first great food icon FOR DOGS!

Best Outdoor Advertising Campaign: Cheetham Bell and Soreen - How Soreen used its loaf to become a millennial favourite

Best Direct Mail Campaign: Corecom Consulting - Secret Mission Creative Candidate Attraction Campaign

Best Search Marketing Campaign: Novi.Digital and Property Data - 'A partnership to improving business growth brick-by-click'

Also nominated:

  • Feel Digital and International Scientific Group - £1 Million Turnover
  • Modo25 and Low Cost Glasses - Driving explosive growth for a new market challenger
  • Mosquito Digital and Savlon - Bringing Savlon into the digital age
  • Pixel Kicks and Essential Workwear - Building online visibility from the ground up
  • Slater and Gordon - Transforming near terminal decline to deliver market leading organic search performance

Best Property & Construction Campaign: Serotonin and West Tower - Extraordinary Starts Here

Also nominated:

  • House Creative and Oakmere - Abbey Heights development launch campaign 
  • Let's Go! Publishing and ASI Birkenhead - Heritage Park Campaign
  • theEword and Latimer - Amplify Apartments

Best Health & Beauty Campaign: Hitch Marketing and Passionate about Sexual Health Partnership - 'HIV: Let's sort this together' campaign

Also nominated:

  • Crystallised and The Wonderful Wig Company - Hairboss not Hairloss
  • Evergreen PR and Ascenti - Virtual Physiotherapy for the Workforce
  • The SEO Works and Weldricks - PPC therapy: 5,112% return

Best Retail (On & Offline) Campaign: Catapult PR and The Used Kitchen Company - Stamps of Approval

Best Food & Drink Campaign: Silverbean and HelloFresh - Feeding the World

Also nominated:

  • Cheetham Bell and Soreen - How Soreen used its loaf to become a millennial favourite
  • DigitalPlus24x7 and Smoke and Dough - Restaurant Launch Campaign
  • Drummond Central and Greggs - The Vegan Steak Bake launch
  • Ponderosa Agency and Clearly Drinks - Perfectly Clear Re-Launch
  • Purple Riot and Listo Burrito - Are You Listo?

Best Social Media Campaign: Delineo and Penguin Random House - Wham! George & Me

Also nominated:

Best Use of Research or Insight Campaign: One Brand Magic and Pets Choice - Webbox Natural 'Real Pets, Real People, Real Life' campaign

Also nominated:

  • Hitch Marketing and Passionate about Sexual Health Partnership - 'HIV: Let's sort this together' campaign
  • Northumbrian Water
  • Stein IAS and Covance - Ingenuity 4 the win
  • The Insights People - After-Coronavirus (AC) Campaign
  • Think Beyond - The 3,000% ABM Programme

Best Not-for-Profit Campaign: MAG and Facebook and U.S. State Department - Keeping Iraqis Safe from Deadly ISIS Bombs

Also nominated:

  • Boutique and LNADJ - Set for love Campaign
  • Clicky Media and Animal Trust - Leader of the pack
  • Diva Creative and The Ramblers - Don't Lose Your Way
  • Galleries Shopping Centre and Washington Community Food Project
  • In Good Company and FYI - Posters For The People Campaign
  • OPEN Media - Open and Proud 2020
  • Refresh and Manchester Digital - A brighter digital future for Greater Manchester
  • Root Media and RCN - Safer Staffing for the NHS

Best Use of Content Marketing: Northern Ballet - Pay As You Feel Digital Season

Also nominated:

  • Big Brand Ideas and Tyres on the Drive - Can you Change a Tyre?
  • BT Shop and Tech Innovation Campaign
  • CheckdMedia and MansionBet - Champions League Betting Show Campaign
  • Ellis Whittam - Supporting UK businesses through COVID-19
  • Mosquito Digital and Metanium - My Parenting First
  • Mosquito Digital and Zoflora - Staying Home with Zoflora
  • SALT.agency and Wrike - Demand Generation & Brand Awareness Across International Markets
  • Stein IAS - Tom's Blog

Best Integrated Campaign: Ponderosa Agency and Hisense - Say Hi

Highly Commended: LIST & FOUND with J+D Forecasting - Integrated Lead Gen for Pharma

Also nominated:

  • Cheetham Bell and Soreen - How Soreen used its loaf to become a millennial favourite
  • Diva Creative and The Ramblers - Don't Lose Your Way
  • Drummond Central and Greggs - The Vegan Steak Bake launch
  • Northumbrian Water
  • Purple Riot and Listo Burrito - Are You Listo?
  • Stein IAS and Covance - Ingenuity 4 the win
  • Vivid Creative and First Bus - Tap and Cap Doncaster Campaign

Best In-House Team: LTE Group

Best Large Agency: Big Brand Ideas

Also nominated:

Best Small Agency: BOUTIQUE

Highly Commended: Roland Dransfield

Also nominated:

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