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Audience Collective forms Channel Islands partnership

Audience Collective has formed a strategic partnership with Channel Island-based growth and improvement consultancy East Harbour Associates.

The partnership will significantly enhance the range of services available to organisations in the Channel Islands in developing and delivering customer centric Growth Strategies.

Jonathan Guillemet from East Harbour Associates, which delivers growth strategy consultancy for numerous global brands, said: “The partnership with Audience Collective enables us to increase our depth and capability whilst also extending our reach. We can now integrate with the relevant specialists from Audience Collective to create an end-to-end proposition that drives insight-led strategic growth and transformation for our clients. It will allow us to bring to life our strategic direction and see it delivered in market through the right channels and media.”

Audience Collective is a group of specialist agencies, including Ponderosa, Spark and Crunch Digital that connect brands, such as Amazon, Boots, Hisense and Unilever, to their audience. Group COO Steve Henry said: “Over the years, traditional agencies have developed a ‘full service’ offering that aims to meet the complex needs of their clients. Often this stretches the agency’s capabilities by servicing these needs through various departments or generalist marketeers.”

Its specialist agencies work side-by-side to deliver maximum impact and value for the client. Be it brand strategy, market research, digital transformation, ESG, web development or digital marketing,the teams work together to produce the best possible outcomes for clients.

Henry went on: “The partnership with East Harbour Associates is a great fit in terms of complimentary services, allowing both organisations to broaden their proposition whilst retaining their specialist approach. The key factors in us coming together were our beliefs in actionable insight, creating customer-first cultures and strategic agility.

“In this ever changing economic and social environment, brands (and their agencies) need to do things differently. Working alongside East Harbour to bring their unique strategic management expertise alive, in an agile and flexible way, will mean better results for the brands and improved bottom lines.”

Audience Collective in the Channel Islands will be led by marketing specialist Mathew Gully who describes the partnership as being transformational for local businesses: “Even the best-intentioned plans are not always informed by the customer, mainly constrained by time. These plans can also be lost in translation when elements are passed off to multiple agencies or departments.

“The coming together of East Harbour and Audience Collective will enable organisations to really give their customers a seat at the table. Using specialist research agency Spark, we will provide quick and regular access to what customers want, think and do and have the ability to translate this into meaningful growth strategies, delivered by specialists. This unique end-to-end support will change the way organisations develop their growth plans and dramatically improve the outcomes.”

Guillemet added: “Our agile strategy division continues to attract global brands and our partnership with Audience Collective will further cement our priority for diversifying our growth. This is a hugely exciting development that allows us to enhance the services and we offer our existing clients whilst introducing a new bold and client centric approach to new customers.”

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