Audience Collective, a collection of specialist agencies, has announced its expansion into the Middle East with the opening of an office in Dubai.
The global communications group, which now employs over 220 people across twelve offices including in Leeds, said the new Dubai division will further bolster its global ambitions.
Jess Hickman will be leading the group’s entry into the Middle Eastern market, working closely with the local team which is spearheaded by Marija Al Raisi, Marketing and Sales Director for the United Arab Emirates.
Jess Hickman, Managing Director at Audience Collective ME, said: “Whilst we are already working with brands based in the Middle East, having a local office and team on the ground will undoubtedly fast-track our growth in this market.
“Early feedback suggests that many brands are fed up of working with lots of different marketing companies and whilst they will continue to seek specialist expertise, they prefer to receive it from one team and agency group. That’s exactly why we believe that launching The Audience Collective in UAE will bring something fresh and different to the scene at exactly the right time.”
Tamarind Wilson-Flint, CEO for The Audience Collective Middle East, added: “The Middle Eastern market represents huge potential for our team, and we expect the Dubai base to be the perfect springboard to launch our offering throughout the region.”
The group’s existing clients include Amazon, BMW, BP, Debenhams, Kodak, Nestle, Rolls Royce, Bahrain FinTech Institute, Bateel, Vodafone and Waitrose.