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Audience Collective’s US ambitions as it establishes Los Angeles office


The owner of Leeds’ Lucre Group has set up a North American offering to further its “rapid growth plans.”

The new Los Angeles office will be headed up by Nicole Levings, who began her career in Leeds at agencies including Savvy and Propaganda.

Since 2012, she’s been based in LA as Agency TK’s US Director.

“I am delighted to be joining Audience Collective and building the group’s offering within the US,” said Levings, Managing Director at Audience Collective USA.

“Audience Collective is fast-becoming a force to be reckoned with – the UK outfit has set an outstanding benchmark for growth and success, but we know there are exciting things to come across the pond too.”

Levings will be supported by Olivia Nicholson who will head up the client services offering, as well as sales and marketing support.

The group stated that it would embarking on “an aggressive ‘buy and build’ strategy” across North America to replicate its UK offering.

“Introducing Audience Collective to the US market is a huge milestone for the group and the LA office provides the perfect base to expand our offering throughout the country,” added Stephen Kennedy, Executive Chairman at The Audience Collective.

“Audience Collective has proved to be an enormous success within the UK and as it continues to grow at pace. We are excited to bring our unique, specialist model to the vast US market and further pursue our ambitious plans for the future.

“We are committed to delivering for our clients at scale, providing insight-led digital marketing from specialists. The launch of Audience Collective US allows us to cater for those with American product or brand launches. It also provides an unrivalled opportunity not only for the team stateside, but for those of the existing UK team who have aspirations to experience working within the US market.”

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